Most hard calls in product are behavioral questions in disguise: why people don't do what was designed for them, why teams misalign even when the logic is clear, why good strategies fail in execution. I help you see what's actually happening.
I studied people long before I studied product. My work is in product strategy, but sociology is still the lens through which I read every system I work in. Most organizational and product problems are behavioral problems in disguise. I start with the human logic underneath the system: what people are optimizing for, what they fear, and what they need to feel before they act.
At Amazon, I spent years working on Alexa, from PM to Chief of Staff to the VP of Alexa Devices and Software. I worked across roadmap, monetization, and cross-org strategy at scale.
Before that, I founded No Desk Project, a platform for location-independent professionals that grew to 2,000+ members across 6 countries and was accepted into the GSVlabs Pioneer Accelerator. I also taught leadership to 120 first-year MBA students, hold an MBA from Chicago Booth and a BA in Sociology from UCLA, and am currently building Books & Beds, a boutique hotel in Bangalore. I build with rigor and empathy for the whole, specific person on the other end.
Selected work on products, systems, and launches where behavior, trust, and execution mattered as much as the strategy itself.
A boutique hotel built around a simple conviction: a room full of books changes how a person feels about where they are.
It's also a live experiment in what product thinking looks like in physical space, where trust, atmosphere, and experience can't be patched in a sprint. Floor-to-ceiling arched bookshelves. Rolling library ladders. A place designed to slow you down.
Currently in development.
Essays on product, behavior, trust, and the gap between what systems are designed to do and how people actually move through them.
Measuring the wrong thing with great precision feels exactly like doing good product work. That's what makes it dangerous.
I take on a small number of advisory projects each year, usually when the stakes are high and the path forward isn't obvious. The most expensive mistake usually isn't moving slowly. It's moving quickly in the wrong direction.
For founders and product leaders when the obvious explanations aren't adding up. What's usually missing is the behavioral layer beneath the data.
Read moreFor product leaders at an inflection point — a role change, a promotion stall, or a transition that is not moving. We work on what your track record signals and what needs to shift.
Read moreI also work on MBA applications, college admissions, and select speaking engagements.
View all servicesThe best conversations start with a clear problem and no obvious answer.
For project inquiries, thoughtful questions, or anything that needs a real reply.
Email me