Sociology x Product Workshop
A live working session, run off the same field guide I use in my own product reviews.
What this is
Most product teams reach for a fix before they have agreed on what kind of problem they are solving. This workshop runs on the Sociology x Product field guide — the same seven models I use in my own reviews and postmortems — to get a room aligned on the diagnosis before the roadmap hardens around the wrong one.
It is a working session, not a lecture. We bring a real problem the team is currently facing, run it through the models together, and leave with a one-sentence diagnosis and a first move everyone actually agrees on.
Who it's for
Product teams and startups working through a strategy offsite, a stalled launch, or a postmortem where the usual explanations are not holding up. Trust and safety teams diagnosing community or moderation problems. University and MBA classrooms wanting a rigorous, applied alternative to standard product frameworks.
What we cover
The full seven-model framework — the social adoption funnel, social risk versus functional value, the behavior system, structure before motivation, the metric as a social claim, the trust stack, and value flow — applied directly to a problem the room brings in. We name the likely misread first, then run the one model most likely to change the first move.
Format
Typically 90 minutes to a half day, in person or virtual, for groups of 6 to 40. Every session is built around your actual problem, not a generic case study. Share the context ahead of time and I will tailor the session to it.