I trained as a sociologist and work in product strategy. When the data is inconclusive or the path forward looks sensible on paper but is not working in practice, that's where I'm most useful.
For founders and product leaders when the roadmap feels right but isn't working, the team is reading the problem differently, or the next move is still unclear. I help diagnose what is actually happening, not just optimize what is already there.
For product leaders at an inflection point: a bigger role, a change in company, or a transition that is not moving as quickly as it should. We work on what your track record signals, how you are being read, and what needs to shift.
Story and strategy for top programs, drawing from experience as a Forté Fellow and LEAD facilitator at Chicago Booth.
Story, strategy, and the positioning that makes an application unmistakable at selective universities.
Talks and round-table sessions on product strategy, the sociology of behavior, and building for trust.