From a Forté Foundation Fellow and LEAD facilitator at Chicago Booth.
People aiming for top-tier MBA programs (Booth, Kellogg, Wharton, MIT Sloan, HBS) who understand that a strong GMAT and GPA aren't enough. You need to tell a story that makes admissions committees understand not just where you've been, but why you're the person who should be in that program.
My work is strategic positioning, not application writing. I won't write your essays — I'll help you figure out what story actually matters, where the hidden narrative is in your background, and how to frame it in a way that's both authentic and strategic.
We start with what you're actually optimizing for — prestige, network, specific program? Then we do deep work on positioning: what's your unique narrative, what do admissions committees need to understand about you that isn't obvious from your resume, where's the vulnerability that makes your story compelling?
Then we go essay by essay. Not rewriting, but pressure-testing. Making sure each answer is specific, authentic, and makes the case for why you belong in that program.
If you want a sense of how I think about leadership and teaching — which informs how I work on positioning — read: Teaching Leadership: What 120 First-Years Taught Me.