01 When the Metric Is the Problem A voice engagement problem that turned out to be a device abandonment problem instead. Case Study · 2022
02 The Metric That Was Hiding the Real Problem Precision does not help if the metric itself is pointing the team at the wrong problem. Essay · Oct 2025
03 Why A/B Testing Breaks on Social Products Experiment logic gets messy when users affect each other and the system changes underneath the test. Essay · Apr 2026